With the buzz around Facebook Live, it’s easy to just forget about building your email list. Yet email remains the easiest method to market your offers and make a sustainable business because consumers, like you and me, are at ease with that communication channel. But when you’re going to pay attention to building your subscriber list, then you need the best tools. Choosing a message service provider is only the first step. After that, you’ll need a WordPress plugin that will help you create and publish the correct opt-in form in the perfect place on your site. As well as in this review, we’ll take a look at how Thrive Leads can help you do that quicker and smarter.
What is Thrive Leads?
Thrive Leads is really a lead generation plugin for WordPress; an all-in-one list-building solution that accelerates your list-building efforts. Unlike the poor selection of opt-in forms you obtain inside email marketing software, Thrive Leads provides you with an arsenal of conversion-focused opt-in forms to help grow your email list. It has direct API integrations for the most popular email services. Plus, it can be used with any system that produces an HTML signup form:
And don’t concern yourself with connecting your service because Thrive Leads has tutorial videos for each and every one. Let’s take a close look at exactly what it can do. Once you’ve installed Thrive Leads, you begin with an empty-looking dashboard screen:
At the very top is definitely the Summary Reports section that’ll fill up once you begin creating and publishing your opt-in forms. Underneath which are four placeholders to control your opt-in forms. Let’s take a look at every one consequently. Lead Groups determine the type and position in the opt-in forms you display on the site. Applying this feature, you can test many forms against each other and set rules for targeting options. To utilize Lead Groups, hit the “Add New” button and label it for your reference only. Whenever you add a new group, a window will show up listing the kind of opt-in forms you could add for your site:
At the moment, there are 9 forms you can include within the group:
In Content – A static banner-type form that one could place, because the name implies, anywhere in your site content.
Lightbox – An overlay (a.k.a. popup) that is certainly displayed in a new window above your articles when triggered.
Post Footer – A static banner-type form that one could place after each blog post.
Ribbon – A ribbon type form which shows on top of the screen and remains “sticky” because the visitor scrolls down the page.
Screen Filler – The “unignorable” opt-in form to make sure you get your visitor’s full attention on your own offer.
Scroll Mat – An exclusive kind of screen-filling offer that appears from the top of the the page and pushes the material down.
Slide in – Less intrusive compared to a popup, this form slides into view from a corner of your screen.
Widget – An opt-in form for your sidebar or some other widget area on the site.
PHP Insert – A high level feature that you need to use only if you know what you’re doing.
You can include and take off forms from the Lead Group whenever you want. In this example, you will see I’ve added a Lightbox.
Following step is always to design your opt-in form and configure your display options.
With Lead Shortcodes, you can include one sort of opt-in form anywhere on your site utilizing a shortcode. You’ll need to copy and paste the code in to the area where you would like to display it.
A shortcode form looks the same as the post footer form. You can’t create any other kind of form, but you can place it on different pages around your site. ThriveBoxes are 2-Step Opt-in forms that display a popover on the top of your page. They also work by way of a shortcode, so it’s very easy to add them to any of your posts/pages.
The concept behind the two-Step opt-in process is actually a psychology principle known as the Zeigarnik Effect, which states those who start something will probably finish this process.
You send an e-mail which contains a registration hyperlink to your subscribers. Whenever they click the link, it takes those to a landing page where they need to enter contact info, confirm their subscription, and lastly rhidnr webinar details. That’s a couple of way too many steps. And odds are, you’ll lose people along the way. Signup Segue enables you to send people a link that signs them up straight to the service you are promoting with no other steps. You go into the information on the webinar you need to promote and obtain a custom link that you can show to your subscribers. Now they only need to follow the link, as well as the remaining steps complete within the background.