We organize nearly 5,000 Pantone Colors into two Systems, one for print and packaging and the other for product design. Why? Each system is designed to feature market-relevant colors. Fashion designers require more whites, blacks, and neutrals inside their palette, while print and packaging designers need colors which will POP on shelf.
The appearance of color can change based on the material on which it is produced. In reality, some colors are certainly not achievable whatsoever over a certain material. Thats why we organize colors into two systems to ensure that the colours included are achievable and reproducible based on the materials used.
Why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Research has shown the right color can increase brand recognition by approximately 87%.
In product development, the right color is definitely the differentiating factor that can stop someone in their tracks and capture their attention. Additionally it is the most significant design element for reflecting mood and design. The best color can sell products and concepts more effectively by 50-85%.
But, deciding on the best color is simply the beginning. Keeping that color consistent presents multiple challenges which can be solved through Pantone Color Systems.
Color Interpretation: Most of us interpret color in slightly various ways. Even something as seemingly specific as Navy Blue can mean noticeably various things to various people. Using Pantone Shade card enables you to communicate your precise color requirements in a language that is certainly recognized around the world.
Multiple Materials: Colour of the final production material can have a tremendous impact on the appearance of your color and your satisfaction using the result. Pantones digital tools and vmcqif color references enable you preview and adjust these results before production, making it possible to avoid additional time and expense.
Multiple Suppliers: Working using more than one supplier often means variations in processes and equipment, resulting in results that may vary significantly. Our cloud-based color tools can make sure that your suppliers are all aiming toward exactly the same target, for consistent results over the board.
Multiple Production Runs: Your color could be consistent within a production run, and definitely will it match the run before it? Or one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, have the ability to accomplish consistent color from run to run, no matter when or where it is actually produced.
Enigmatic purples have also always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and filled with emotion, the depth of PANTONE 18-3838 Ultra-violet symbolizes experimentation and non-conformity, spurring people to imagine their own mark on the world, and push boundaries through creative outlets.